A proven track record in delivering impactful campaigns, high-quality productions, and strategic content that connects brands with audiences.

Experience

  • China Movie Channel CCTV 6

    Video Director & Editor
    04/2025 – 06/2025

    • Developed 3–5 short-form video scripts daily, covering celebrity interviews, trending topics, and film editing content. Used Douyin (TikTok China) e-commerce data to identify high-conversion traits, optimising pacing and scene design to align with platform algorithms and channel tone.

    • Led end-to-end production, filming 2–3 videos and editing 2+ publish-ready pieces daily. Maintained narrative flow and audiovisual quality under high-output conditions.

    • Created product-driven scripts based on sales data and seasonal trends, guiding livestream hosts and aligning messaging with brand goals.

    • Managed account operations, refining release timing and hashtag strategy; ensured content performance growth aligned with brand objectives and user engagement.

  • Adelaide Eye Media

    Video Editor, Marketing Coordinator & Visual Model
    04/2024 – 02/2025

    • Executed full-spectrum marketing strategies aligned with brand positioning and market trends, managing a 7+ platform social media matrix to enhance global visibility and audience engagement.

    • Built an end-to-end digital growth system combining creative ideation, user profiling, and traffic analysis. Achieved rapid follower growth on Xiaohongshu (RED) from 0 to 12K in 7 days; single videos gained 20K+ likes and trended within 1 hour of release.

    • Led 4K+ quality commercial and brand video productions from concept to delivery, translating client briefs into compelling visual narratives.

    • Collaborated closely with directors and creative teams to execute colour grading, sound design, and motion effects using Premiere Pro, After Effects, and CapCut.

    • Served as lead model for campaigns with Australia China Film Festival and Alliance College, representing brand image through both editorial visuals and dynamic TVCs.

  • EIC Education

    Marketing Assistant (Intern)
    06/2024 – 10/2024

    • Independently created and refined written content, posters, and video materials, developing and curating promotional content for the company website and social media platforms to enhance company visibility and audience engagement.

    • Planned and executed online/offline campaigns to attract target students, managing budgets and timelines to ensure events met KPIs and brand goals.

    • Managed and updated customer databases, ensuring accuracy and efficiency in communication with prospective students and clients.

  • Rising Sun Pictures

    VFX Artist (Intern)
    07/2023 – 11/2023

    • Collaborated with Roto & Paint artists to utilise Silhouette and Nuke for roto, tracking, and paint work on original shots for films such as The Wolverine, Thor, and Captain America.

    • Worked alongside Layout artists to master 3D Equalizer and Maya for tracking, matchmove, and modelling tasks on original shots for films such as The Lord of the Rings and Spider-Man.

    • Assisted a compositing artist in using Nuke for compositing and keying on original shots for films including Animal World, Harry Potter, Thor, and The Wolverine.

  • Zhejiang Satellite Television

    Director of the TV Show “Memories Beyond Horizon” (Intern)
    11/2022 – 01/2023

    • Facilitated communication between artists and their teams, ensuring detailed coordination according to program content. Managed arrangements for artists including travel, meals, and accommodation. Addressed and resolved any content-related issues during filming periods.

    • Maintained detailed logs of artists’ interactions and interviews, capturing movements and emotions for documentation purposes.

    • Contributed to show content planning by conducting thorough background research on artists and integrating trending topics. Designed highlight segments aligned with artists’ tones and positioning.